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8 Ways a Mural Can Transform Your Business: Marketing My Business


A colorful mural that provides brand recognition for a new storefront

I've always been a fan of street art and the data shows a lot of other people are, too. In fact, people travel from faraway cities just to see murals, spreading the colorful scenes all over social media.


I've always enjoyed the communal aspect of mural work and have found some key ways to benefit local businesses:


 

1. Murals Enhance Aesthetics and Atmosphere:

  • Murals can transform bland or uninteresting spaces into visually appealing environments.

  • They contribute to the overall aesthetics of a business, creating a positive and memorable atmosphere for customers and employees.


In Louisville, KY murals are on the rise. Everyone notices when a white/gray wall turns into a colorful work of art!


bland wall without mural

a business that knows how to market itself with a mural

2. Murals Bring Brand Visibility & Recognition:

  • Marketing your business with a mural brings a unique opportunity for businesses to showcase their brand identity, logo, or key messages in a creative and visually striking manner.

  • A well-designed mural can help increase brand visibility and recognition, making the business more memorable to customers.


I've created murals in time for new restaurant and storefront's grand openings. The mural interaction, social media opportunities, and unforgettable art is always a hit!


3. Murals Provide Community Engagement:

  • Murals can be designed to resonate with the local community, fostering a sense of connection between the business and its surroundings.

  • Businesses can collaborate with local artists or involve the community in the mural creation process, further strengthening community ties.


4. Market Your Business on Social Media:

  • A visually appealing mural can become a focal point for customers and visitors, encouraging them to take photos and share them on social media.

  • This can lead to free publicity for the business as people share their experiences with the mural, helping to increase online visibility and engagement.

Using a hashtag can market your business all over social media and spread the word to folks in and out of town!


5. Differentiation and Unique Selling Point:

  • A well-executed mural sets a business apart from its competitors, creating a unique selling point.

  • It can act as a differentiator in the minds of customers, making the business more memorable and potentially attracting new customers.


6. Employee Morale and Productivity:

  • Murals in the workplace can contribute to a positive and vibrant work environment, boosting employee morale.

  • A visually stimulating workspace may also enhance creativity and productivity among employees.


7. Storytelling and Narrative

  • Murals provide a platform for businesses to tell their story or communicate their values and mission through visual storytelling.

  • This can help customers connect with the brand on a deeper level, fostering a sense of loyalty.


8. Adaptable Marketing Tool:

  • Murals can be a flexible and adaptable marketing tool. They can be updated or changed to reflect new promotions, campaigns, or seasonal themes.

  • This flexibility allows businesses to keep their physical space dynamic and aligned with their marketing strategies.


All in all, it's easy to see how murals create a positive environment for the local community, customers, and employees. PLUS, supporting your local artists will leave a warm and fuzzy feeling in your workplace and an undeniable connection with the community.

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